LATEST UPLOAD
“MAPP—it” In “WELLY STORY”
For Advertisers
Take the opportunity to advertise and brand your product, business or service in a uniquely “Wellington” story; a serial published daily on Facebook in the month of February, 2012.
It’s like Reality TV meets your favourite novel; only, you’re involved in deciding what happens next.
Have Aleisha follow your dream for her as she makes her way in her new hometown. Dictate terms to Hone as he enters into the Wellington scene. Create the campaign of your dreams using “MAPP—it” inside “WELLY STORY,” as a part of maverick creative Lunar Bois’ comeback.
Why?
Research has shown that what’s considered as third party endorsements of a company or brand is favoured by audiences over outright advertisements by the company. In an emotive sell, “MAPP—it” looks to gain empathy—Emotional Impression—from the reader for the company, brand, and its products, while sounding like an unbiased voice telling a story, in which the placed products just happen to appear. And not as an ad which the viewer fast forwards through; rather, they become attached to your message for how it is integral to the story being told.
How it works
“MAPP—it” or “Narrative Marketing” borrows from Product Placement for movies and TV. “MAPP—it” goes further, however, than a flash in a pan that film or TV offers. It places your product by mentioning it in the story, making your brand a character in the story. “MAPP—it” personalises your Brand Personality for the audience when it places your product in the hands of the Character making the Product a “Character Personal Effect.” Value for money “Narrative Marketing” as in “MAPP—it” beats other forms of advertising for meaningful airtime as it surpasses traditional Product Placement, which targets the audience subliminally. Furthermore, it is not considered as advertising, which the viewer would rather fast-forward, change channels, or close out of to escape.
“Timely, Fluid, Interactive”
“MAPP—it” “Narrative Marketing” in “WELLY STORY” affords timely advertising relevant to what’s happening around your audience.
It offers fluidity and seamless integration of brand personality with characteristics that you would like to convey through using “WELLY STORY” and its characters as an advertising medium.
Distribution on Facebook means “WELLY STORY’s” audience has immediate and full access to the story and your brand. Readers’ comments enhance the narrative and offer the audience unprecedented involvement in a truly Interactive medium that embraces Social Media like no other, maximizing the biggest online phenomenon since the Internet itself....
IT’S FREE!
“WELLY STORY” is available for free on Facebook and from etfiction.com.
Benefits & Features
As a branding or marketing exercise, create the campaign of your dreams for the cost of producing the equivalent of a mailbox drop direct marketing campaign.
Tailor your messaging like never before, by having a loveable character add the emotion to your message.
Make your campaign “up to the minute” relevant, by aligning it with entertainment news and current affairs; enhancing your brand or showing that your business has a social conscience.
Your campaign will remain as part of a work of art for years to come.
Packages
Name Sponsor (MAPP-NS): Gives your “BRAND” the Naming Rights for “WELLY STORY” i.e. “The ‘Your Brand’ “WELLY STORY”
Chapter Sponsor (MAPP-CS): Gives your “BRAND” the Naming Rights for a Chapter in “WELLY STORY”
Character Personal Effect (MAPP-CPE): Places your “BRAND” in the hands of the “WELLY STORY” characters.
Mobile Phone, Telco, Favourite Song, Favourite Movie, Favourite Drink, Favourite Food, Favourite Clothing, Favourite Hangout. Or place your product within the lives of your favourite character.
Story Effect (MAPP-SE): Places a link to your product or website in the “WELLY STORY”
Competition
TBA
LATEST UPLOAD
Storyline | Character Profiles | Prelude
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