“MAPP it” Client: Michelle M. Pillow
Author Michelle M. Pillow’s branding exercise with her book “Frost Maiden” is one of the more intensive product placement examples for MAPP-it. Placing a book title within a story was always going to be a challenge. But careful manipulation of the GUIOPERA’s characters and the story’s nuances allowed the placement to feel natural and believable even though the book, written in the twenty-first century, is one of Rozelle Zofen's personal effects in a story that took place during WWII.
GUIOPERA IV
*BeautifulDistraction*
by John Reyer Afamasaga
MAPP—it Novel: Frost Maiden by Michelle M. Pillow Product Placement
- Jon Pierre writes letter to author of Frost MaidenCHAPTER 2 P3
- Rozelle Zofen gets herself a copy of Frost Maiden.CHAPTER 3 P2
- Present day—Lazoo wonders about Frost Maiden in the work. CHAPTER 5 P3
- Present day—Lazoo confirms the value of Frost Maiden. CHAPTER 6 P3
- Frost Maiden is part of Rozelle Zofen memorabilia. CHAPTER 9 P2
- Present day—The Tourist uses Frost Maiden to help her get into character. CHAPTER 25 P2
- Author starts to use Frost Maiden as plot device to keep the story together. Imogen, who has disappeared from Part 1, suddenly turns up in Part 2. CHAPTER 26 P2
- Author uses Frost Maiden as a mechanism to allow The Tourist to show she’s a strong woman as Metofeaz tests the new recruit. CHAPTER 29 P2
- Marketing placement for Frost Maiden Print Edition Release. CHAPTER 30 P2
- Marketing placement for Frost Maiden. CHAPTER 38 P3
- Author uses Frost Maiden as plot device to bring story around to where he needs it to be. CHAPTER 46 P3
- Author uses Frost Maiden as plot device to say what Jon Pierre needs to say. CHAPTER 48 P3
- Author uses Frost Maiden as plot device in character interaction. CHAPTER 50 P2
Press Release: Author Michelle Pillow to “MAPP it” in the GUIOPERA
