“MAPP it” Client: Michelle M. Pillow
Author Michelle M. Pillow’s branding exercise with her book “Frost Maiden” is one of the more intensive product placement examples for MAPP-it. Placing a book title within a story was always going to be a challenge. But careful manipulation of the GUIOPERA’s characters and the story’s nuances allowed the placement to feel natural and believable even though the book, written in the twenty-first century, is one of Rozelle Zofen's personal effects in a story that took place during WWII.
GUIOPERA IV
*BeautifulDistraction*
by John Reyer Afamasaga