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Brands & Concepts GUIOPERA | e2esaga GUIOPERA The GUIOPERA is written live on the World Wide Web, or The New Global Realm, a name for the Internet conjured by the Poet Soldier himself, John Reyer. Diehard fans of the GUIOPERA include fans of science fiction, postmodern novels, and intertextual stories. However, the live performance staging of the new art form entices new followers from anyone who has a trace of voyeurism in them, to those who hope the outlandish performer, a novice author, will one day—and onscreen—capitulate and succumb to writer’s block in full view of his audience, thus ending the story. And then there are those who believe the work being produced in front of their eyes, with a little bit of polishing up, will in years to come be what differentiates this generation from others because the GUIOPERA, created in someone’s bedroom, has become the most widely viewed entertainment on the planet—a classic cyber “rags to riches” story played out on the Internet. Imagine having up to the minute access to the characters from your favorite book, TV, or movie as their stories unfold, like in the case of Polina Rada, an orphan from Russia who turned out to be the property of the U.S. Government as was revealed online in last year’s GUIOPERA—The SystemSpectacular—a work in which John Reyer, for the third year in a row, managed to deliver the story that begins on September 5th and runs till December 25th on time, while always building suspense and ultimately pulling off its highly anticipated dramatic climax. Facebook is seen as the ultimate partner and the next level platform for the GUIOPERA. Apart from the obvious features of Facebook’s wall and its open friend-centric design that offers online producers marketability for their products and services, FB is also seen as the next generation in customer/reader engagement, offering a deeper experience with Facebook apps designed for members to play. The data from the experience—feedback to gauge reaction, researching of participants’ needs, and giving any reader the chance to win prizes or to be written into the story, will make it a powerful and irresistible new application to outdistance those already overly duplicating themselves, along the lines of Farmville. The GUIOPERA was developed as a marketing channel and medium on its own; the defining characteristic that sets it apart from any other medium is its Pure Story (text only) presentation, which does not require any post-production processing to take it to market. But its reach makes the GUIOPERA the most viable channel for advertisers today. Product placement, which in movies relies on subliminal messaging to work, can be a hit and miss affair in today’s loaded landscape, and sometimes, it is frowned upon as being clumsy. The GUIOPERA, sometimes quirky and at other times gut-wrenching, attaches brands to some of the planet’s soon-to-be most loved figures, in a plausible and natural way that is recyclable as a renewable source of emotion each time when readers find the story or reacquaint themselves with the work, offering unlimited promotion to sponsoring brands. Imagine the popularity of Star Wars, but a similar product that comes out regularly and annually. Like a high publicity comic strip or Dickens’ serial novels, the GUIOPERA has the potential to capture the public’s imagination on new levels for the twenty-first century’s second decade and beyond. Apart from the story being told, the GUIOPERA carries links to YouTube, showcasing and promoting other artists, their offerings, and the soundtrack to the GUIOPERA. It also makes reference to some of today’s biggest names and takes a satirical view on certain issues without weighing down the plot to the story. An example of the GUIOPERA’s current day relevancy is when John Reyer voices in The SystemSpectacular his dismay over the oil spill in the Gulf by suggesting a “New Oil” to replace the “Old Crude.” The new oil being “DataCommodity,” commoditized data which will fuel economies for centuries to come. A one week pilot is planned for this May on Facebook to research the feasibility of making Facebook the distribution platform for the GUIOPERA, which will run regardless from September 5 to December 25, 2011 at etfiction.com. Is the GAME John Reyer was born into. To win it he must decipher the GAME’s rules and then explain it to others also born into the GAME. Read more. About Us
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©2011 John Reyer Afamasaga |